Posted on 30 October 2009
Search engine optimization is a lot easier than you think. Although you need to gather a certain amount of information about your site, preferably before you build your site, once you have the right information, you can quickly and easily build a search engine optimized website that will get you traffic.
Below are five tips for optimizing and submitting your site to the search engines:
1. Know your market.
This step is absolutely crucial. You need to know exactly who you are marketing your business to. If you don’t, you can’t drive targeted traffic to your site.
The difference between targeted and untargeted traffic is glaring. Targeted traffic comes from those who are looking for your products and services. If you know exactly who you are marketing to, you’ll optimize your site for that market.
2. Target the right keywords.
Target the wrong keywords and no one will find you. That’s why it is really useless to use marketing tools like doorway pages.
The first thing you need to do is understand what your visitors are searching for.
The keyword terms you may want to optimize for, and what your potential customers are actually searching for, can be different.
Tools like Good Keywords can help you find out what others are searching for. The more times that a keyword or keyword term is searched for the better. To determine if you have a lucrative term, do a search in the search engines for the term. Make sure that you search for the exact term.
The more times a term is searched for, and the fewer the sites in the search engines, the more lucrative the term.
3. Learn search engine optimization.
When I first started marketing online, I read all of the guru stuff about buying banners, advertising, etc. The problem was that I just starting out. I was trying to make money, not give away everything that I had.
After becoming a search engine optimization marketer, I felt betrayed. Most of these people didn’t talk about search engine optimization because they didn’t do it. They simply took offline marketing techniques and adapted them to the internet.
Search engine optimization is one of those rare marketing techniques that have no corresponding offline marketing technique.
It’s an online technique. Period. If you want to be successful at it, then you need to learn how to do it. It’s not that hard.
One tool that can help you is Web CEO, This free software works for both PC and Mac. It includes all of the tools you need to optimize your site, and it’s free. It even includes step by step documentation to teach you search engine optimization: what works, what you need to know, and steps you can take to improve your rankings.
Read the documentation for this software, and you’ll know the most important things you need to know about optimizing your site for the search engines.
4. Optimize your site for the search engines.
Once you’ve learned the basics of search engine optimization, then it’s time to optimize your site for the search engines.
Start by selecting your keywords. You can use the Good Keywords software to help you.
You should optimize for no more than three keyword terms per page.
Once you have your keywords, plug your site into Web CEO. Remember, you are optimizing pages, not your site.
Analyze your site and see what changes you need to make. Once you’ve done that, you can edit and reload or upload your site to the internet.
5. Submit your site to the search engines.
There’s some disagreement on whether or not you should submit your site to the search engines, or whether you should just wait for the search engine spiders to find you.
I stand in the camp that says submit. The reason is that these search engines don’t always update the way they should, and although they claim that they will find your site, they may not.
I know this because I had one site that had never been found by MSN even though it was linked to all of my other sites and all of my other sites were fully included in MSN.
There are only five places that I recommend you submit, and you should do this manually. Although Web CEO has a submission tool, it’s better to submit your site manually.
Below is my list of where to submit your site:
These sites cover most of the internet. Before you submit, there are a few things you should know:
1. Alexi is part of Google search. You will get better results submitting here first. This site also allows you to include a thumbnail of your site. You will also get indexed faster.
2. Read the information on each site for getting included. The best way to learn how to market in any search engine is to read the information offered by the site. You’ll pick up valuable free tips directly from the source.
3. Once you’ve submitted your site, forget about it. Concentrate on building quality content and links to your site.
By: Dharmender Kumar
Posted on 15 October 2009
E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.
The Faceless Guru
Posted on 04 October 2009
Do search engines take the names of DOM elements like divs and tables into account. So for example would a div called “some keyword” be better than one called “body”?