You simply can’t buy not optimizing your internet site for the major search engines much more. While search engines like google remain the key supply of online traffic search rankings are directly associated with the bottomline of each internet business big or small. That’s why in order to earn a significant income online you just need to either do SEO or have it done. And since everyone’s optimizing their sites the competition in the organic SERPs is actually fierce. The good ol’ ways of purely manual optimization are gone. Today you need to be equipped with SEO tools and software of all kinds to do more quicker in order to outrank your competition. That’s why you have to pick the best marketing tools you may get.
Probably the most popular methods for choosing SEO software (the same as every other online or offline product) is by reading reviews and testimonials first. In actuality first thing you do might be ask your friends and kin about there knowledge about a specific good or service. Since it’s highly unlikely that you grandma has any clue to what you’re talking about asking about SEO tools, the best place to find SEO software reviews is online. So without much thinking you simply go to Google or whatever your favorite search engine is, type in “SEO software reviews” in to the text box and hit find. You then simply click through the results reading different reviews to compare opinions and decide. Sounds easy right? But this is how the situation begins.
The thing is instead of finding different opinions and getting to know all the pros and cons of a distinct product you only find overwhelmingly positive praises and sales pitches disguised as reviews. They’ll throw at you a great deal of evidence of how this or that SEO software package made Jon and Jane millions of bucks in the first couple of weeks even though they never even launched it and maybe didn’t also have a website. Soon you will find that all of them are either written based on one template or are merely identical. These are affiliate reviews that are more of sales pitches designed to make you buy the product. Sometimes they will grab your attention with a catchy title like “SEO Elite is a scam” or “Why you shouldn’t buy Web CEO”. But as soon as you start reading the assess it will quickly turn the other way round stating that this is the best product you may get and what about you buy it at this time.
Now don’t misunderstand me. There is nothing bad about affiliate reviews. Ethical (if that’s the best word to use) affiliates will always make use of the product themselves and will only promote it if it’s really of top quality and is worth the money asked for it. The question is how will you tell between the scam reviews and the real ones.
The fake sales-pitch-reviews are usually discovered on squeeze-page sites, where you’ll hardly find something else apart from the fake review itself. These types of web sites are usually PPC powered (meaning they get nearly all of their traffic from paid search ads) and they don’t depend on returning traffic. The real reviews, the ones you can trust are typically found on trusted sources: web magazines, niche websites and blogs, news portals and blogs of authority bloggers. These people have worked hard to earn their authority and reputation in the niche plus they generally won’t risk it by pushing the products that aren’t worth it. Even the paid reviews done by power bloggers are usually quite objective and consider both the strong and weak points of the products or services in question.