Tag Archive | "Search Engine Results"

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SEO Meta Keywords – How to Learn SEO

Every Online business and Affiliate marketer has Search engine Pages (also called SERP or SERPS) continuously on their minds – they are probably the most important things to think about. SERPS are the result pages created after an internet user inputs the search engines string into a s’engine’s web page. SERP pages get this amazing effect on an online businesses hourly, daily, weekly, monthly, and yearly sales and Internet traffic. While this is essential information for just about any Internet business, I want to be sure you cover this topic briefly for any or our beginner Online business owners reading today. Additionally, it won’t hurt to remind our more senior readers of the importance of SERP pages.

SERP rankings (the degree of your website in the ranking pages) are most heavily depending keywords, making the ranking a factor of major significance. Knowing that, comprehending the methodology of keywords and the way their usage affects both ranking and search engine results impacts the overall affect on SERPS and separates the newbie from the more advanced experts. Experts understand precisely what direction to go so that you can have almost instant affects on SERPS, sometimes showing results in only hours, which then start generating both new traffic and rerouting current traffic to a selected website both by design and choice. An Internet marketer and his business can be pushed to new levels of success or plummet to depths of failure based on these choices, so it’s essential that you heed our next instructions carefully if you wish to succeed.

“INTERNET TRAFFIC CONTROL” is exactly what we want to accomplish. You want to target where buyers, customers, members – any group you’ve selected, are directed to, with the familiarity with SERP rankings to impact search engine results either indirectly or directly. Beginning with the basic principles, we’ll finish up in the advanced lessons which should separate you from the less experienced and less experienced traffic controllers.

SEO, Search Engine Optimization, is approximately applying knowledge of how the search engines work and modify a web site to take full advantage of its affect on each search engine and also how to make external changes or create backlinks this affect search engine rankings for almost any given website. All search engines CRAWL (view/read) websites using SPIDERS and/or ROBOTS in order to include each given website (and its content) in their directories. This is called INDEXING in fact it is where we want to come from our search engine education.

These SPIDERS, these ROBOTS, which are utilized by each search engine, run daily, non-stop, to locate the net for new webpages, to update and re-index existing or old website pages, and to have their search engine’s directory as substantial and as complete as you possibly can. A search engines directory is their bread-and-butter, the one thing of the greatest value to those Internet companies. The larger the directory, the more complete and expansive the info stored about every website.

This is actually the important thing in exactly how powerful and successful settled search engine and their company are on the web. The programs will often be highly complex and they run by means of thousands, even millions upon millions of web sites each day at speeds that would astound the typical Internet user. The data collected by these SPIDER ROBOTS is practically instantly sorted and listed in keyword relevance and in that fashion only pages that connect with your search string – the string of words or phrases which consists of individual keywords or key phrases end up listed in your results pages.

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Search Engine Optimization Tips and Techniques

Search Engine Optimization is a process which provides improved, preferential positioning in major search engines and directories, including Google, Yahoo, and MSN. Many companies feel that to get onto page one is next to impossible and that search engine optimization is a mystery. Search Engine Optimization is something that everyone talks about but few people really understand. Search engine optimization is just a matter of understanding what search engines look for when they visit your site. Organic or Natural Search Engine OptimizationOrganic or natural search engine optimization is the process of a comprehensive analysis of keywords and phrases and the implementation of ethical programming techniques for optimal natural (non-sponsored) placement in search engine results. The option of adWords is very good to a certain point and in general the Search Engine Optimization is the tool that gives the ROI for a long time for each website.

The world wide web is a highly competitive market. Companies vie for the attention of billions of internet users in the search for better revenue. A lynch pin to the internet marketing war is the search engine.

Search engines are internet venues where billions of people congregate to search for information. The most prominent search engine giants are Google and Yahoo. The kind of traffic these dot-com companies receive per hour is phenomenal.

So naturally, companies would gravitate towards placing their links and sites in an attempt to garner more visits to their web sites.

In order to maximize ranking and placement, companies have used tools such as search engine optimization or SEO. Search engine optimization is the method or process of improving a web site’s ranking in a search engine listing.

Legitimate search engine optimization practices focus on the improvement of a page’s ranking in the search engine list by improving site content, usability and using legitimate methos of promotion through web phenomena such as viral marketing.

Search engines all use complex algorithms in keeping their relevancy in the web and to keep illegal and abusive search engine optimization methods from prospering. However, “black hat” SEO users will always be around so it is expected that search engine giant such as Google and Yahoo will continue to make more complex algorithms to filter the garbage out.

Organic searches are searches conducted by web users in a search engine that is free from solicitations. A study from Jupiter Media stated that 5 out of 6 commercial online purchases came from organic searches versus paid online ads.

This has made SEO much more in demand in creating revenue for companies as SEO is not a paid ad but a method of intrinsically improving content.

Here are a few tips on improving content for a much more improved result in organic searches:

1. Expertise. Follow your strengths. Sites you set up must be on subject you consider yourself an expert on. People can smell an amateur a mile away.

2. Plan the site. A good layout for the site can improve usability. This in turn will not unnecessarily aggravate the browser.

3. Research. Check out the competition and see what they have set up. See what works and what does not. If possible try to communicate with users in forums and get feedback on what should or can be improved further.

4. Decide on important keywords. Decide on the most important keywords to use for your sight. Include these keywords in the metatags, copy page, page title, and file names.

5. The Search Engine is your friend. Make friends with your search engine and don’t give it a hard time. Being nice and friendly to it will make its job easier to serve your site up to your target audience.

6. Focus. Focus on the topic at hand and nothing else. The rule is one topic per page.

7. Join the directories. Directories are repositories of knowledge done by human hands while search engine are huge databases collected by mostly machine methods. The relevancy of your page when joining the right directory may shoot through the roof. Of course, make sure you know what you are talking about.

8. Start a linking campaign. A most effective SEO method. This is a must to do. Ask your allies, strategic partners, friends and acquaintances to place your site’s URL link on their sites. With a short description this can draw traffic from other sites and increase exposure. Google especially ranks the importance of its sites by the number of sites linked to it.

9. Repetition is the key to victory. Keep repeating the above tips, supporting and increasing what works and killing what does not as fast as possible until the desired result is achieved.

In the world of search engine optimization, content matters a lot. If a site has amateur or worse falsified information, fewer and fewer browsers will want to visit it. They will even spread bad news faster than good news so expect a garbage site to be ignored even in a week’s time.

A company mostly relies on its official web site to build a reliable customer base, to interact and get feedback from customers, and to use the site for advertising purposes.

With search engine optimization, some techniques are employed so that a web site will be listed on top of the list of results when a user types in a keyword by going to Google, Yahoo, MSN, or other search engines.

Emerging on top of a search list would lead more business your way that is why search engine optimization or SEO tactics are employed.

Some companies employ the services of establishments or individuals who deal with search engine optimization.

This would involve the development of a more informative and user-friendly web site. It may also include pay-per-click or adwords services, such as the one offered by Google.

Another thing that can yield positive results at a lower cost, as compared to an adword campaign, is optimizing a web site for organic search.

This would mainly require keyword density which would result to more traffic going to your web site.

In effect, you will have an added clientele and this should lead more business your way.

If you would like to have a hands-on experience with search engine optimization and you would not like to get a third-party SEO service provider, there are some techniques which are easy to learn so that you can do it yourself. Take a look at the following:

1. Take a lot of time with developing your web site’s content.

For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.

Make it brief and concise, yet informative.

You might see that Internet users do not actually read a web site’s content word-for-word.

They just skim through the text and concentrate on the articles that they need and the data which they find interesting. A 600-word article may be too boring or too long for a user to read.

Keep your facts up-to-date so that users will visit your web site more often. Do not forget toinclude a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

2. Make the overall design user friendly.

In most cases, the rule the simpler, the better applies. Do not design your web site in an overly-complicated way that users will find it too “frightening” to browse through.

Adapt the design to your target market. If your target audience is of a younger age, make sure that the colors and designs are funky, youthful and attention-grabbing.

For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.

3. Vary the keyword for each individual web page.

Think of every possible keywords or phrases that will apply to your products and services.

Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

4. Make sure that your hyper links are visible, accessible and informative.

Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.

5. Learn how to lead traffic to your site.

Seek the advise of experts on this field if you do not know how to lead traffic to your site. Develop a plan and learn how to use the necessary tools pull traffic your way.

Gather all the statistical data that you can use to keep your web site on top of the search engines’ list.

Vary your web site’s contents and keywords to adapt to the current trend. If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way.

Be flexible enough to change the web site’s contents and fulfill the ever-changing needs of the online users.

All in all, you would have your work cut out for you if you want to employ do-it-yourself search engine optimization techniques.

By: John DeLellis

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