Categorized | SEO Q&A's

what are different search engine optimization techniques ?

Paloma asked:

I have a website for my company, we have not done any onsite/offsite optimizations ,what are the different things I have to do to improve my search ranking in google ,yahoo and bing

3 Comments For This Post

  1. doumbek Says:

    I’ve been developing for the web for 16 years.

    There are only really two important things to search engine optimization: content and inbound links. There are more having to do with how your site is constructed, but these are the two big ones.

    First understand a search engine’s job. They don’t care about your site, what you sell, how important it is. Search engines have one job, and one job only: to return the most relevant pages for a given set of keywords. Search engines are built for the “searcher,” not the site owner.

    Given that fact, what do you do? You make web pages that are most relevant to your topic. Not by “keyword stuffing,” which will get your web pages banned from the index, but by writing and adding good content.

    The second thing to understand is that web SITES don’t index in S.E.’s, web PAGES do. So it’s far better to have 20 or even hundreds of web pages that come up in the first five pages of results than a single page that comes up on page one for a given set of keywords.

    The answer lies in building lots and lots of pages on your topic that contain the keywords for your searches. If you sell widgets, you should have lots of pages that talk about widgets.

    Inbound links are also important, but not as important as they used to be for one simple reason: search engines are wise to what are called “link networks” – a series of artificial sites linking to a given site for the purpose of increasing page rank. When asking for inbound links, choose your targets carefully, make personal contact and don’t automate the process, and make sure the sites linking to you have a decent page rank or it’s not worth it.

    The SEO industry has made this a more complicated topic than it needs to be, giving the unaware the impression you can throw money at it and get rich. They may increase your inbound traffic a hundredfold, but you may discover with all the traffic you’re not getting sales. Why? Because a million “junk hits” aren’t worth a single “quality hit” from someone who really wants to find your service.

    The answer lies in solid, valuable content. SEO will come naturally out of quality content, built for your users.

    Add at least 1 page a week to your web site on your topic. Don’t pay someone to add a hundred pages in a week, S.E.’s will recognize this as unnatural growth and it may force you into the supplemental index.

    Last, don’t fall for “keyword stuffing” or other “stupid web tricks” such as placing keywords in white text on a white background, or hidden text. This will get you banned faster than you can say “where did my web site go?”

    Good SEO comes out of natural content, hard work and persistence. The SEO “industry” has made this more complex than it needs to be in the interest of digging into your pockets.

  2. Paul Says:

    Would first like to say, answer number 1 made some excellent points.
    There’s so many things to help you, that you really have to take time to educate yourself. Here’s a few suggestions to get you started. You can submit your site url to Google, Yahoo, and MSN. Write lots of articles that are done with the right keywords (keyword analysis is something to be studied, and is of the utmost importance), and submit these to the higher ranked sites (my 2 favs are, and. Social network sights are great facebook, myspace, twitter, etc. Just don’t be a spammer. You need to be a part of the community. Then you can leave your links in your signature in anchor text. You Tube is great, as well as other video sites (Meta Café, etc.) You should set up at least one blog on blogger (this is and link back to your paid site. Comment on other blogs, related to yours, and leave your link in your signature. Join Forums related to your niche, participate in them,and leave your link in your signature. Also, set up a lens on Squidoo ( also), and a hub on (free) , both linking back to your site. Your blogs and lens and hub should be added to occasionally, especially with rss modules. Traffic exchanges are good as well. You can also do press releases. If you want more info, you can contact me, or just do lots, and lots of research. Every minute you spend in research, will be paid off ten times in what you make. Just don’t be in a rush to make the money. In fact, don’t think about the money. Just concentrate on doing all of this, and in time, the money will come. Especially for you, cause I think you are talented. Remember, 97% of internet marketers fail and quit. They quit because they don’t take the time to learn to earn. The only way you will fail is if you quit. Everything I said is the very simplest of explanations. Every little part of it takes time to research and do correctly. You can, and should google everything you can to find out how to do things, which are more good article directories, etc. The company I work with, has a great forum that allows new people to post questions, and they get back all the answers they need. Look for something like this as well. Good luck to you, and remember to pay it forward when you become successful- meaning help out other struggling newbies.

  3. Merin Cooper Says:

    first find the keyword which is best suitable and most often searched for your area
    optimize your site for that keyword
    submit your site to search engines, directories
    create quality links from other sites

    use services provided by search engines like google webmaster

    you can try this link for more info about search engine friendly site design

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