Archive | March, 2011

SEO Australia ? The Value for Your Money

No wonder, SEO firms have come up all over the world to make the best effort to optimize sites so that they get top ranking in search engines. SEO in Australia is a lucrative profession as the country hosts numerous tech wizards, graphic artists, and prolific writers to showcase their combined prowess to optimize a site. And, there is a lot more to brand name, SEO Australia.


Attractive Websites

SEO Australia has earned a name for itself due to its superb creativity and innovative characteristics. Each website is a standalone masterpiece that ideally shows the basic features of the business. And, the best part of SEO Australia based firms is that they offer stunning websites, creative graphics, and lucid yet interesting content is also search engine friendly.


Optimization that Works

Often, SEO firms pledge to optimize sites. But, some are haplessly unproductive. If you are looking for effective optimization, SEO Australia based firms work the best. The open economy of the country and friendly yet professional atmosphere have made the SEO industry competent to manage world-class optimization methods.


Detailed SEO works are included by all noted SEO Australia based firms. From keyword research and selection, to business and traffic assessment, content creation, intuitive navigation and layout, the optimization is superbly effective.


Reliable SEO Results

SEO Australia is a brand name that is highly result-oriented and reliable. For instance, Australian firms would be able to state the how much they can increase the page views of a website. Each task is measurable and the results are analytically shown to the customers.


SEO Australia savvy works are prestigious and long-lasting as well. You would not find any Black Hat SEO or Gray Hat SEO methods used in the process of optimization. Apart from active SEO methods, care is taken by the SEO firms from Australia to look into the link building process as well. Communication and social networking tricks are also addressed by the firms.


In short, you can be rest assured that SEO Australia would maintain a particular standard in the optimization world.


Approachable & Punctual

Good business means that the seller is always approachable to the customer at all times. Whenever there is an issue, a query, or a suggestion, SEO Australia based firms make sure that they are addressed – and, addressed quickly.


Punctual delivery of the end-product is not the only customer service wanted by customers. The customers expect their questions answered quickly as well. SEO Australia based companies make sure that reports on the project is sent regularly to the customers as well.


At Minimum Price

Small businesses and start ups need SEO more today than already established big corporate giants. Naturally, these needy firms don’t have funds to invest on online marketing. SEO Australia based firms are effective in their job and also provide the entire optimization kit at a cost that would not hurt you.


All in all, you can easily trust SEO Australia optimization brand to help you get a good value for your money.


This article is written by Seo Company Sydney, a marketing wizard who can market your website to the potential customers worldwide? We can provide you with your requirements.


For more information, please visit us at: SEO Sydney, an avid group of SEO experts from Sydney.


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The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he describes how web standards and proper design can affect the ranking and conversion of pages on your site. lyrics:Your site design is the first thing people see it should be reflective of you and the industry easy to look at with a nice navigation when you can’t find what you want it causes frustration a clear Call to action to increase the temptation use appealing graphics they create motivation if you have animation use with moderation cause search engines can’t index the information display the logos of all your associations highlight your contact info that’s an obligation create a clean design you can use some decoration but to try to prevent any client hesitation every page that they click should provide and explanation should be easy to understand like having a conversation when you design the style go ahead and use your imagination but make sure you use correct color combinations do some investigation, look at other organizations but don’t duplicate or you might face a litigation design done, congratulations but it’s time to start construction follow these instructions when you move into production your photoshop functions then slice that design do your layout with divs make sure that it’s aligned please don’t use tables even though they work fine when it come to indexing they give searches a hard time make it easy for the spiders to crawl what you provide remove font type

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SEO Reseller Program – 100% White Label

A SEO Reseller Program is a program that is open to all. Most of the SEO business is getting a prominent way for many entrepreneurial individuals on the internet. The SEO Reseller believes in making money out of every plan by bringing a valuable search enhancement campaign.

SEO Reseller program is purely 100% white label program that mainly contains all the basic aspects of Search Engine Marketing.  The vast potential and emergence of internet as a mean of earning that most of people have realized its importance that why SEO has gained so much of popularity.

So if anybody wants to make serious money then   SEO Reseller Program is the best choice of selection to get you on the internet.

A SEO Reseller program mainly benefits three parties. By opting the white label SEO reseller program one can easily offer the best SEO services with confidence and guarantee as it gives the hundred percent outcomes.

Different SEO companies are offering the SEO reseller guide which contains the detailed brochure that contains the complete knowledge and information that can assist the client about the reseller program.

These guidelines will help the client in selecting the bets SEO reseller program as well as the client will get to know about its working and benefits related to SEO Reseller. The guide explains the SEO Services, SEO packages and will assist the client in getting the information regarding the reseller program that the particular SEO Company is offering.

White label SEO Reseller has certain guideline that a SEO company should follows in order to secure the client’s interest:

•             Assign the best proposal to their clients mentioning price and signed document

•             Manages the vendor signs ups proposal and send back to us.

•             Sales and market support

•             Accommodate the SEO proposals

•             Contains information regarding the selling material for business development and provide them to the Partner.

•             Reselling information of the SEO Services at any up-price cost.

•             Creating a well bonding with the vendors

•             Create and manages the SEO Partner Management Account with the Online Project Management System.

•             provide custom weekly reporting to the reseller under Reseller’s SEO Reporting Format

•             give the client information regarding payments of bills as per bill cycle

•             provide them a sense of relief as they are under SEO Reseller Company Brand Only


All this guideline can help the clients in selecting the best   Reseller program that can administers them the latest services and packages schemes.

Ms. SEO Reseller has a good knowledge about the concept of content management on each and every industry.


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Update: Check my view of SEO in 2010 and all the bad/wrong information spreading around the Internet.

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Improve Your Website’s Rankings with these SEO Tips – SEO Strategies for Beginners

SEO is an important part of your online campaign because it will determine the value and popularity of your website. Improve the rankings of your website with the right SEO tips. We will go over a few SEO strategies that will simple enough for beginners to understand.

SEO is actually both an art as well as a science; hence, you need a plan so that you maximize your chances of winning in your online battle. In addition, the algorithms of the search engines also change very rapidly. From the formerly text-excusive analysis, the search engines are now including images and videos to text analysis when ranking the websites. Bearing in mind the rapid rate of development, you need to employ strategies that can keep up with these requirements.

One of the best SEO strategies is that you need to spend ample time with keyword research. This is one of the requirements with your website promotion. In fact, you even need to do keyword research before you buy your domain name.

Keyword research is a very important SEO strategy. This is one the SEO secrets that will determine your chances of being on the first page of the search results. There are literally millions of websites in the entire cyberspace and you can only maximize your chances if you find holes on the market with low competition. Your efforts would only be useless with markets with very cut throat competition. But keyword research can be implemented using free seo software online such as the Google keyword tool.

Aside from keyword research, you also need to analyze your competition as well as the entire market you are trying to enter with your website. If you want a faster way to climb the search engine rankings, you need to have tools like the SEnuke.

To improve the rankings of your websites, the SEnuke is the SEO software will assist to determine the low hanging fruits in the online world. It will help you find low competition niches with significant search traffic. It will likewise analyze your competition to let you dominate the first pages of the search engine listings.

In ending, to improve your ranking, one of the top SEO strategies is to choose the effective software like SEnuke. It might cost you an amount for a tool but you can surely get back such amount with the improvement in your online presence.

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2DAYSHIP & BRAND NEW BOOK Search Engine Optimization f

Some recent Search Engine Optimization auctions on eBay:

[wprebay kw=”search+engine+optimization” num=”2″ ebcat=”-1″]
[wprebay kw=”search+engine+optimization” num=”3″ ebcat=”-1″]

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Does Google recognize the difference between different meanings of a word in a query?

Matt, when will Google recognize the difference between boxer (the dog), boxer (the figher) and boxer (briefs) based on the context of the query? Francisco, North Attleboro Have a question? Ask it in our Webmaster Help Forum: Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: More videos: Webmaster Central Blog: Webmaster Central:
Video Rating: 4 / 5

National Positions University Video 8 Question: What are the most important pages on my website for SEO?
Video Rating: 5 / 5

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SEO Company ? Get your Service/Product/Website on TOP!

Are you searching for a SEO Company which is capable of thrusting the Online Visibility of your website/service/product one step ahead of your competitors? No matter how many SEO Companies claim about their success, the main aspect of Web SEO services is to maintain the effect with consistency. As the companies/corporate are realizing the importance of Search Engine Optimization, the demand of genuine SEO Company is also increasing with high speed. And, only the right SEO Company can assist you in enhancing your online presence dramatically & maintain it.


We understand that a genuine SEO Company services is quite vital requirement of today’s newly launched websites. Merely a good looking website with lots of photos, flash designs or user friendly appearance not enough. Without consistent number of visitors, the website is not worth & your hard work will go in vain. It is essential to optimize the website using SEO marketing techniques for a guaranteed SERP ranking. And for achieving the desired results, quality Website SEO services are required. We all know the basics of Google SEO, which tells that for ensuring a great SERP (search engine result page) ranking, UNIQUE CONTENT is mandatory. Innovative, appealing and ingenious content is an ideal approach to allure the search engines. This will not only increase the visitors to your website but also will help in enhancing the online presence and acquiring higher position in search engine rankings.


For fulfilling the above requirement, you need to hire an efficient WEB SEO services providing Company. A competent SEO company will facilitate in enhancing your company’s or products online presence. They will assist in online promotion of your website as well as will reach out to the target market. With large number of websites coming into existence every single day, the competition is building day by day & to reach the top position in Online market is quite tough or challenging. Only the selection of right Web SEO services providing company can to you to the right position or heights. There are large numbers of SEO Companies which make false promises and cheat innocent clients. But with genuine SEO services providing companies entering market of SEO in India, future is bright for business world. These genuine web marketing companies offer an extensive array of Google SEO services like article submission, directory submission, social bookmarking and content writing that can guarantee quality & quantity of traffic.

With quite few numbers of SEO Company in India offering comprehensive SEO package with an affordable & cheap price tag, people are still searching for the right firm. So you need to search for that authentic SEO firm which can provide complete value for money. if at all possible, then you need to opt for the SEO Company which offers money back guarantee proposal. Various companies with professional SEO Services in India facilitates in array of services like content creation, website redevelopment, link development and submission services. These trusted SEO Company in India conduct details analysis of the website, along with studying the target customer segment & market for developing the content in accordance. Many of the SEO Companies also go for link popularity services. This approach is also vital when site’s search engine ranking is to be increased. The SEO services providing companies work on heavy link building strategies for pushing your website to new levels, thus creating a brand name of your website.

So, whether you opt for SEO Services in India or abroad, it is better to gather knowledge about basics of SEO, which serves as an advantage while choosing the best SEO service providing by SEO Company for your website.

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Search Engine Optimization Guide for Webmasters [senior Hs Paper]


Search Engines have developed into the Internet’s most popular and powerful source of information, accounting for an estimated 80% of the Internet’s traffic (Heche, 2007, p. 1). As a result, website owners are realizing the power in such devises and are shifting marketing budgets into the optimization of their sites specifically for search engines. During the toddler years of search engine optimization (SEO), crafty developers took advantage of weak search engine algorithms to display their websites in top results, regardless of their site’s relevance. However, as more advanced Internet search engine technologies emerged to solve such exploits, new SEO methods were pursued (Boykin, 2007, p. 1). With the growth in search engine popularity and accuracy, and with newly emerging techniques used to target such engines, SEO has become a cut-throat competitive industry that is quickly being dominated in its utilization by big-business corporations (Murray, 2007, p. 1). Regardless of a company size and status, however, company webmasters with basic knowledge of HTML and blogging can establish top search engine rankings for websites that target niche markets with great efficiency by employing specific on-page and off-page SEO techniques.

A Search Engine Primer

Search engines did not become popular overnight. In fact, it took half a decade for the general public to catch on to the power of them. Search engines have become a woven part of society only because of their brilliant architecture; systems with frameworks so complex, yet so simple in user utilization that a novice can operate it. Concisely, the modern search engine is an intricate tool formulated to minimize the discovery time of information by minimizing result digression and maximizing result accuracy based on hundreds of relative factors. The basic functionality of a search engine includes content discovery, indexing, querying, and ranking (Fishkin, 2007, p. 4).

Content discovery is often referred to as “Web crawling”. The analogy of the “Web” is an important concept to grasp, since its analogy will act as a backbone to understanding the search engine discovery process and the terminology involved. The internet can be generally referred to as the World Wide Web, or just Web for short, because the structure of the internet most resembles the structure of a spider web (Davis, 2005, p. 1). Each of the billions of pages of content are linked together in some way or another to create an incomprehensibly large network of connections. Consequently, search engines have called their automated programs that crawl this web “bots” or “spiders”. Modern crawlers revisit indexed sites on a regular basis to look for changes or revisions. Sites are normally updated by the crawler between a one or two months time. In estimation, search engines have only crawled about half of the Web’s content pages, accounting for between eight to ten billion pages (Fishkin, 2007, p. 4).

Every page that is crawled on the Web by a search engine is placed into a gigantic database called an index or sometimes a catalogue. Massive organization is applied to the index in a way that requests can sort through billions of pages and find relevant matches within just fractions of a second. Sometimes it can take a considerable amount of time for a search engine to actually index a site after crawling it. During this time, the site will not be available on index to those searching (Fishkin, 2007, p. 4).

Content querying is the provision of an interface or gateway connecting the human user and the results waiting inside the search engine database. The results vary in type from web pages to online published word processor documents, and are returned to the user based on the criteria they indicate. The method a user might use to indicate criterion varies based on the search engine. Search engines normally provide a blank text input field in which the user can type terms or phrases into then press a button to send the query to the search engine for processing. Many modern search engines incorporate exclusive input syntaxes that a user might learn to take full advantage of the search engine’s power. Natural language searches, however, allow a user to input full sentence-structured questions instead of requiring the user to learn query syntaxes (Sullivan, 2007, p. 1). An example of syntax is placing terms in quotations. Google, the most commonly used search engine of today, uses quotations to specify results that return exact matches to all the terms in the order they are listed in quotations. Google includes ten other operators used to better define a query and home in on the target results (Google Cheat Sheet, 2007, p. 1).

Ranking becomes a search engine’s most distinguishing process, as this will determine what and how information is displayed to the user. A commonality all search engines share by nature is the organization of pages by relevancy starting first with most relevant and ending with least. The higher a page’s rank is, the higher the site’s probable relevance will be as perceived by the engine. Every search engine uses its own unique method of determining how pages rank in relation to one another, and these are called algorithms. An algorithm is a mathematical formula that will take into consideration dozens of factors that have positive and negative effects on page rank. Think of it as a set of rules that a judge uses to determine which girl wins in a beauty pageant. The winner will always showcase more than just beauty alone, but instead, indicate a deeper purpose like the reputation, talents, and even life intentions. The many factors involved in judging contestants in a beauty pageant are very much like the factors used to rank a webpage (Sisson, 2006, p. 12).

Brief History of the Search Engine

The earliest breeds of search engines were not actually search engines at all, but rather massive directories of content pages manually submitted by their authors. It was not until spiders and bots came to the scene that people began to see the power behind such tools (Wall, n.d., p. 8). Archie appeared in 1990 as the very first tool used to search pages of the Internet. It was named Archie to resemble the word “archive” without the “v”. Built by Alan Emtage, the program indexed directory listings from public FTP sites. An alternative tool emerged a year later called Gopher, which indexed solely text files instead of all computer files. Two other index systems called Veronica and Jughead searched the Gopher index servers and provided more targeted keyword search (Wall, n.d., p. 2). By 1993, a new generation of search engine emerged from a student at MIT: automated web crawling. Initially used for counting and measuring the size of the Web, the first web crawling bot on the Internet was named the World Wide Web Wanderer by its creator Matthew Gray. ALIWEB (Archie-Like Indexing of the Web) was introduced in the same year with the capability to collect page meta-data and allow page authors to submit their own content. Search engines and crawling technology wasn’t yet seen as having any true significance for society until further university experiments were done (Wall, n.d., p. 1).

As the Internet gained popularity and started appearing as a business opportunity to investors, college students began getting large funding opportunities. This boom in funding caused break-through developments such as relevancy-based indexing to occur. Corporations like Altavista, Ask Jeeves, Lycos, Yahoo, and Google in turn met at the search engine scene, each bringing their own new innovations to the table. Altavista offered a brand new method of searching for the end-user known as natural language inquiry (Wall, n.d., p. 1). Ask Jeeves was quick to mimic this technique, but also focused on building its index from web communities. A few years later, Altervista was bought by Yahoo! for 235 million dollars, which was just one of that many small steps taken toward the multi-billion dollar establishment Yahoo! is today (Olsen, 2003, p. 1). Lycos contained the largest index of any search engine of its time with more than 60 million documents in 1996, but eventually evolved into the fifth most popular web portal in the world (Sherman, 2002, p. 1). Lycos abandoned its own search engine algorithm, and began powering its search feature by Ask in 2006, which is former Ask Jeeves (O’Reilly, 2006, p. 1).

Although Google entered the scene relatively late in 1998, it still managed to ultimately come out on top from its tough search engine competitors (Google Milestones, 2007, p. 1) Through collaboration, Larry Page and Sergey Brin babied their creation until receiving more than 25 million dollars in funding in just a year’s time from its initial launch (Google Milestones, 2007, p. 3). Google partnered with AOL and Yahoo! by early 2000, which also marked the release year of the renowned Google toolbar (Google Milestones, 2007, p. 4). In 2007, Colvin of CNN reported that “Google’s figure is 9 billion and rising fast, pushing the company past most of America’s biggest, most successful, most respected corporations” (Colvin, 2007, p. 1). It is clear that Google has conquered the search engine war, rendering it as the most valuable search engine webmasters can optimize for their websites. Google has practically set the standard for other search engines that have followed the leader’s footsteps. Because of this, Google-specific page ranking factors are currently the most significant for any SEO venture because of competing search engines’ inherent similarities (Ryan, 2006, p. 1).

On-Page Search Engine Optimization

Jumping straight into SEO, it is imperative to understand that success relies heavily on the keywords that are chosen for the optimization venture. Because keyword terms can be found inside content, titles, headers, and images of a webpage, these are all considered on-page objects and therefore contribute to the optimization of the page itself. Keywords can be thought of as the foundation upon which SEO is built on, when if removed from the equation it leaves a broken structure. In relation to SEO, keywords are terms used to define the purpose of a webpage in its entirety (Fishkin, 2007, p. 9).

Commonly, there is confusion between metadata keywords and content keywords. metadata entries, which are code strings placed in the code heading of pages, are no longer used for relevancy because they were taken advantage of by having irrelevant keywords that attracted undeserved attention. For this metadata keywords are no longer used, while metadata descriptions are only used as snapshots for a few rare search engine directory page entries. Because of all this, metadata entries are very insignificant to SEO. In the world of keywords, content is king. When a search query is sent, the search engine will try to return with pages that match best to the inquiry keywords found within a page’s content (Sisson, 2006, p. 8). Since so much relies on keywords, it is common practice to conduct research to seek the right related keywords or keyword combinations that are optimizable for a given scenario. There are several free online tools available for keyword research, such as the tool suite found at (Callen, 2005, p. 32)

Keywords that are too popular will actually have a negative impact on search rankings because of the overcoming competition. Instead of seeking popular solo keywords like “insurance” or “games”, it is much more effective to find a niche (Callen, 2005, p. 12). A niche homes in on the specific product, idea, or service that is attempting to be displayed in search results. When optimizing for a focused target audience, the competition is easier to outsource, and in turn will always promise high rankings when page optimization is established. Instead of seeking a single magic keyword, it is best to seek a keyword combination or a phrase that will best describe a niche specifically. Most people enter 2-5 word phrases into search queries, which ensures security with multi-keyword niches (Sisson, 2006, p. 13).

Some webmasters have tried repeating their keywords excessively on their pages to boost frequency. What these webmasters might not understand is that excessive keywording is like playing with fire, where if they get too close they will get burned. If a search engine notices an unusually excessive repetition of keywords, the engine will demote the site and may even ban it from its index completely. In contrast to this, search engines are now intelligently seeking common relationships between terms on the Web, so when keywords are used throughout a document with fluency and in good context, this can quickly benefit a site’s ranking (Fishkin, 2007, p. 9).

Keywords should be strategically placed on a webpage to maximize keyword frequency without running the risk of being seen as a keyword spammer by the search engine. If more than one keyword combination is being targeted by your site, it is important not to strand keywords together in an attempt to increase keyword relevance. In page content, header code tags will emphasize keywords for users as well as search engine spiders. Placing keywords naturally in the alt tags of content relating images will also boost page relevance, and return your site in image search results. Most importantly, naturally mentioning keywords in body paragraph text will increase keyword frequency. To reiterate however, it is important not to overuse keywords in body paragraphs, since some search engines might suspect a site with that sort of ‘keyword juicing’ as spam (Sisson, 2006, p. 13).

Linking is another imperative factor of page rankings which will be covered in greater detail in off-page techniques, but is also a part of on-page optimization. Internal linking generates a hierarchy of synonymous page rank based upon which pages are linked most. Many webmasters often do not realize they are making a mistake when chain-linking content more than two levels away from the homepage, or mesh linking. Mesh linking occurs when every page contains a link to every other page in the site, giving every page with equal importance. This means a contact or form page will rank just as high as the actual meat of the site. To solve this issue and direct the search engines’ focus towards pages of importance, a hierarchical linking system should be established. To create linking hierarchy, not all pages are cross linked, and important pages are linked to by the largest number of pages on the site (Sisson, 2006, p. 37).

Off Page Search Engine Optimization

While on-page optimization provides a solid basis for a website being recognized by spiders, it is the links from other websites that determine the rank of the recognized page. Off-page search engine optimization is mostly concerned with this establishment of inbound links to the focus website. The process is known as link building, and is by far the most strenuous aspect of SEO. A site’s page rank is determined by both the quantity and quality of its incoming links. The quality of a link is the most weighted factor, which is based upon the page rank of the site making the link. If the linked site has relevance to the site being optimized, then this is a positive detail (Fishkin, 2007, p. 26). Relevancy is determined by comparing keywords in website titles, the anchor text of the link, and even its IP address. The IP address or number value that the domain name refers to may have less weighted effect on page ranking if it shares a common third octet (Sisson, 2006, p. 43). Sites that have very high page ranks are referred to as ‘authoritative’ and will almost automatically boost the page rank of a site it links to. Two forms of linking exist: two-way and one-way.

Two-way linking is also known as reciprocal linking because it is a mutual establishment between site owners. This method is essentially a link swap. Some webmasters carry the misconception that paying for well known link exchange services will guarantee site visits, but this is only true on a temporary degree (Sisson, 2006, p. 54). Also, link exchanges are considered manipulative and have a record of incurring removal of sites from search engine indexes.

One-way link building can sometimes be considered a science and art, since many techniques are nothing short of brilliant. One scheme often used to build massive amounts of inbound links is to produce a gadget or banner that appeals to other site owners, and encourages them to take a code snippet for the gadget or personalized banner and place it on their own site. An example of this method is evident at This site offers a free and fun online quiz that ranks the user’s nerdiness in percent relation to everyone else who took the quiz and awards an ‘official title’ banner code based on the outcome. These banners can be found floating all around the net in user signatures of online community forum boards or even on personal blogs and provides with an endless link base (Spencer, 2007, p. 1).

The most common and reliable method of getting back-links is submitting articles to informative websites, which usually give authors an opportunity to link to their personal site. Social bookmarking sites like Digg,, StumbleUpon, and Propeller all have recently become a hit sensation among frequent internet users. These bookmarking sites provide a portal to sites recommended by other users. If the content on a site is valuable or entertaining enough to people, social bookmarking sites may be the most effective approach to off-page optimization since they are based on popularity and massive viral tendencies (Hagen, 2007, p. 5).


As my primary research, I conducted an interview on October 25, 2007, consisting of ten focused questions about SEO with Bill Slawski. Bill is the President of SEO by the Sea and the Director of Internet Marketing for KeyRelevance Inc., and was directly referred to me by Rand Fishkin, one of the world’s most renowned and authoritative SEO experts. Bill is one of the founders and administrators of Cre8asite Forums, is an active correspondent for Search Engine Land, and writes a weekly column for their small business section. Mr. Slawski’s professional credentials substantiate the validity of his interview responses and provide access to exclusive insider industry knowledge. The interview was completed via electronic mail, in which Bill took full advantage of to respond with in-depth and intuitive answers complete with real-world examples.


As the first question of my interview, I asked Bill how he would define SEO to the average Internet user. Bill responded, “In simplest terms, Search Engine Optimization (SEO) is applying knowledge of how search engines work to make sites easier to find on the web for the audiences that those pages were intended to attract. In more complicated terms, SEO is a matter of combining an application of marketing ideas and a knowledge of search engines to help bring the right people to a site so that they will change from visitor to consumer.” This description spells out the fundamental concepts of SEO. It is important to understand SEO, in essence, is limitless in ways of targeting consumer markets. While advertising schemes might be limited to the specific targets the advertising company provides based upon the small amount of information shared with them about your product, SEO delves into your niche and allows for much more targeting flexibility.

My second question for Bill was, “In what ways is SEO more effective or efficient than other online marketing methods?” He responded saying, “Search engine optimization means being aware of how search engines might collect information from the pages of a website, and making it easy for the search engines to index the content of those pages. In effect, it means enabling a search engine to become an index for the pages of a site. It can be less expensive than using the paid contextual ads that you see displayed with search results at a search engine, or the banner ads that show up on other websites that may point to the site advertised.” This cost efficiency is an important component of why business professionals are making the leap away from conventional pay per click advertising as their primary marketing strategy and making the switch to search engine optimization.

The third question pointed towards the public view on this experts own industry. My question was, “Do you think the power of SEO is relatively undermined, or in contrast, do you think it is overplayed as an online marketing method in the industry?” He responded with, “Search is one of the commonest activities that people get involved in when the go online, so making a website easy to be found in a search engine for people who might be looking for what that site has to offer is a good idea. It can make sense to include SEO as one part of a multiple part marketing effort, and to build a strong marketing plan that includes both online and offline parts. Unfortunately, there are differing skill sets amongst people who offer SEO services – some are just better than others.” While my question was meant to explore SEO’s public relation solely, Bill brought up an extremely important reiteration of SEO’s unknown power when combined with an ultimate market plan encompassing offline target markets as well as the ones who exist online. This also adds to the concept of ‘limitless’ SEO possibilities.

I asked for my next question, “Can any website benefit from SEO?” Bill explained, “SEO is only really important to sites that want to increase their visibility on the Web. A game clan site, where everyone who needs to know the address of the site already does has no need for SEO. But, if you hope to attract visitors to your pages, it doesn’t hurt to make them as search friendly as possible. And if you want to attract people to those pages who might be interested in the content of the pages, it doesn’t hurt to try to use words on the pages that those people might try to search with on a search engine, and to do it in a manner that makes it more likely that those words will be found earlier on in search results.” Drawn from his answer is a suggestion of widely conventional use for SEO. Unless meant specifically to be concealed from Internet users, any website seeking visitors can benefit largely from any amount of SEO. Since amateur implementation of SEO is key part of this paper, the next question was very distinctive in terms.

I asked, “Is it possible for webmasters to (with fundamental knowledge of HTML and blogging) implement SEO for themselves with relatively successful results for their small websites?” Unsurprisingly, my prediction was reinforced with his answer. Bill said, “Webmasters with a fundamental knowledge of HTML and blogging can achieve some success with being found on the web, but having a good knowledge of how search engines work can help a webmaster make better choices about how their site is set up for success with search engines.” I asked, “In general, what is the timeline of results returned by SEO?” Bill responded saying, “The amount of time that it may take to achieve results may vary by the site involved and how much work it might need, the competitiveness of the market it is within, and the demand for what the site offers. It’s almost impossible to guarantee success generally, and perhaps even harder to do it within a specified timeline.” While other sources have noted results can be seen in a matter of days in some cases, it seems there is no definitive amount of time that promises results to become evident. In that, the SEO marketing solution may not always suite for website owners seeking instant Web traffic.

This question focused on SEO as a long-term asset. I asked Bill, “Do you believe SEO may become obsolete in the future?” He explained, “I don’t see it becoming obsolete as much as I see it evolving. What we considered SEO in 1998 is different than what we consider it to be now. If you look at a set of search results in Google today, you may see videos, images, news, web pages, product searches, and other results that you wouldn’t have seen even a couple of years ago. The web is changing and search engines are changing, and helping people so that they understand some of these changes and how they might impact their web sites will probably continue to be a need to be filled in the future.” This provides a fairly straight answer indicating that SEO will only continue to progress with changes over time, rendering SEO as a very reasonable long-term asset for any website.

My final and most important question asked, “In what ways might SEO be viable for businesses with niches?” Bill responded saying, “Finding a niche where you can be competitive, and where there’s a demand from consumers can increase your likelihood of success. A small business can often take advantage of working within a niche that a larger business might find to be too much work for too little return. If the smaller business has considerably less overhead in terms of cost and time, they may be able to thrive in one of those niches. By focusing upon a specific market or audience that others aren’t, it may be possible to be found easier if people want to find the service or goods or information that you provide within that niche.” This is a fabulous reverberation of how specific keyword combinations and niches interact. Focusing on smaller markets can provide a better means of success on a smaller, yet more attainable scale.


Throughout the extent of my research, SEO had been discovered to be one of, if not the, most effective Internet marketing strategies available today. Statistics have shown that the largest magnitude of online users discover information and merchandise through the use of search engines. SEO channels that majority of Internet traffic directly into a marketable solution, idea, or product with the best cost and time efficiency. By employing on-page and off-page techniques, a webmaster with basic knowledge of HTML and blogging can supply a particular niche website with a top search engine result ranking respective to its niche search keywords. Keywords play an imperative role in the SEO venture by providing the base of the optimized structure. The keyword focus of a pre-optimized website is determined through intense research by identifying competition and analyzing keyword query frequencies using particular keyword research tools. After keywords are determined, on-page content structure and coding is the next priority, seeing as off-page link building logically requires a quality page to link to beforehand. Off-page techniques will utilize link building strategies to launch the rankings already established by on-page SEO past competition.

The product produced as a result from my intense research will enable any adventurous amateur with fundamental HTML and blogging familiarity to pursue SEO with relatively guaranteed success. My product, in the form of a website, guides the pursuer with simple and concise instructions. The website splits the SEO mission between on-page and off-page techniques which have been explained in earlier sections of this paper. Instead of discussing these techniques in non-applicable generality however, the website will demonstrate specific examples of each optimization practice with its own optimized features.

To view my final product website, click here.

For references used in this paper, click here.

Joshua Adams is an ambitious senior from POLYTECH High School in Woodside, Delaware. Josh is a freelance web developer who enjoys innovation and technology as a whole. Joshua is A+, NETWORK+, and soon to be Microsoft XP certified, and plans to take his knowledge to a whole new level by perfecting and franchising a business model for a high-tech entertainment lounge.

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Search Engine Optimization Software for Free – Using Free SEO Software for Higher Search Engine Rankings

Search engine optimization or SEO is thought to be a complicated concept that only experts know. This may be an old myth as many people have thought in the past. In fact, you do not have to pay thousands of dollars in SEO services. Actually, you can even use free SEO software to optimize your website for the search engines. In this piece of information, we will take a good look at search engine optimization software for free and how it can have a good impact to your site’s popularity.

SEO is simple and not necessarily hard as what many people believed. Even with its simplicity, the rewards can really give you a significant impact to your bottom line. But before you proceed on your own, you need to have the right strategy with the right timing to achieve great results.

One of the best things about SEO is you only need time to organically rank well with the search engines. Contrary to the pay per click, SEO should be free. And a good way to implement this is with the use of SEO free software.

Yes, you can use free tools to optimize your website. Often thought to be a set of technical tricks that only professionals know about, optimizing a website for search engines can be pretty simple and straightforward. And simple SEO software can analyze your site’s structure if it is set to rank highly with Google and other search engines.

You should be aware that the structure of your website is very important. This part is called onsite SEO and this is one of the first parts of your every campaign. The other part is offsite SEO and this involves link building.

Using SEO software free has one advantage. It comes without cost and this is a great thing for beginners. But the down side is that for the capabilities may be limited. Furthermore, people who are already having many websites may find it hard to handle multiple projects using free software.

Fortunately, there are options like search engine optimization software SEnuke. This well-known software program may be employed to improve your site’s rankings at the best price. All in all, the price for this software will soon be recovered from the improvement in your site’s rankings.

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We at Optimization – Consultant .com can help you rank your website higher in search engines like Google, Yahoo and Bing through On-site and Off-site Search Engine Optimization (SEO) and Search Engine Marketing (SEM) of your website content, design, links, images, structure etc. We will diagnose the problems which do not let you get targeted customers.

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