nilesh747 asked:

I need to know any good institute which offers courses in Search Engine Optimisation and Internet Marketing.

TerryBanto asked:

He was a very bright and chipper bird. Very cute and sociable. One day, we were changing the screens and he just flew out. I thought for sure I would see him again within a few days, but he never came back. How can I use a search engine to find him?

Search engine optimization (SEO)

Search engine optimization, or SEO is the process of ensuring that a site is accessible to a search engine and has a chance being found by the search engine, by improving the volume and quality of traffic to a web site from search engines via algorithmic search results.

Usually, the higher a website is presented in the search results, the more searchers will visit that site. Search engine optimization can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Search engine optimization is used as a marketing strategy to increase a website’s presence and relevancy. Search engine optimization considers how search algorithms work and what people search for. It involves a website’s coding, presentation, and structure, as well as search engine indexing programs.

Search engine optimization spans a number of items related to the optimization a web site for better search ability by search engine spiders, higher rankings in search results listings and an overall better user experience.

Involving the targeting of specific keyword phrases for each page, search engine optimization is the practice of comparing and analyzing top ranking web sites in search results and making changes to specific pages on a web site to elevate its rankings in search results.

Search engine optimization also takes into account extraneous text on a web page, information not considered to be related to the targeted keyword phrases for the page, and overall quality of the information being presented.

It also includes adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to the reader or browser.

The term ‘Search engine optimization’ refers to a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform search engine optimization services in-house.

Search engine optimizers may offer ‘SEO’ as a stand-alone service or as a part of a broader marketing campaign. Because effective search engine optimization may require changes to the HTML source code of a site, and may be incorporated into website content, development and design.

A webpage based on search engine optimization includes, title tag, meta keywords tag, and description tags. The body copy of the webpage must have keyword phrases, which must be repeated as needed throughout the copy. The keyword phrase must feature prominently in headers and making it bold or italics.

Search engine optimization has become a specialization today and a vital tool in web marketing.

Author Bio

Ted Turner is a expert search engine optimization executive with Toronto Web Services company specializing in Toronto SEO

By: Ted Turner

seobook asked:

from www.seobook.com On the page search engine optimization techniques that will help your site rank better in Google’s search results.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

By: castornova

vijay a asked:

Is it right to select the keyword which has got high keyword effectiveness index for search engine optimization ?

michemer asked:

Which free search engine optimization software allows you to publish your site without ftp?

dancergalny asked:

I work for a marketing firm who specializes in website that have been optimized for search engines. I am thinking of becoming an exclusive ‘search engine optimizer’ but am wondering if this is too broad of a category. Can one specialize in this and make a decent living? Thank you to anyone who answers with good advice!

dc_music_fusion asked:

What do you charge for search engine optimization? For pay per click advertising and maintenance? How about blog set up and promotion?

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in search engines and if you lose your

guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines will still be the most widely used internet tool.

Most people that use search engines only click on the top ten search results in the first page. Making it to the first page or even to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability of being clicked on when you rank high, resulting into more traffic (thousands of visitors per day) for your site, implying more leads or sales. The best part of SEO is, you get all this immense traffic and high sales volume for free.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or may be at least make your site income generating.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to be search engine optimized. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme. You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine. You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more links you have pointing to your sites from other site or domain the higher your site ranking in search engines.

SEARCH ENGINE OPTIMIZATION TECHNIQUES

Insert keywords or key phrases in your title tag.

Avoid linking to link-farms or irrelevant sites. In other words if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.

Make sure that the text within the title tag is also within the body of the page. Use H1 and bold tags on your keywords once or twice especially at the top of the page.

Do not use the exact same title tag on every page on your website. This is viewed as duplicate content by search engine robots.

Design your page titles to be simple and descriptive, making it easier for search engines to know what each page is about and visitors scanning through search results can easily determine whether your document contains what they are looking for.

Try to add fresh content to your site daily, if possible. Search engine robots like fresh content.

If your site contains plenty of links (pages), you must create a sitemap in XML format (according to Google guideline) and submit it here http://www.google.com/webmasters/sitemaps/login. As a matter of fact you must do this if you want all your pages indexed in Google, and on time. For those of us that might be wondering how to create a sitemap in XML format, you can have your site map created using software, visit the link below http://www.walmol.com/bestbuy/secretspidergenerator.php

Avoid dynamic URLs. These are links with question mark (?). Spiders can’t read these links; instead try using human readable URLs.

When using images, use ALT tags to describe your images. Search engines robots can’t read images but can read ALT tags.

Do not use a submission service; most of them are nothing but spam machines. If you must use submission software, I recommend you use Trellian Submit Wolf. Visit the link below to learn more.

http://www.walmol.com/bestbuy/submitwolf.php

However, if you’re not internet savvy you may optimize your web sites using software; your best bet would be SEO ELITE. This is one of the best search engine optimization software available on the net, for more information on SEO elite visit the link below. http://www.walmol.com/bestbuy/seoelite.php

Search engine optimization if done right is the most powerful

form of generating traffic available on the internet.

All the best,

Chris Ogunor – http://www.walmol.com

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By: Chris Ogunor