I work for a marketing firm who specializes in website that have been optimized for search engines. I am thinking of becoming an exclusive ‘search engine optimizer’ but am wondering if this is too broad of a category. Can one specialize in this and make a decent living? Thank you to anyone who answers with good advice!
What do you charge for search engine optimization? For pay per click advertising and maintenance? How about blog set up and promotion?
guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines will still be the most widely used internet tool.
Most people that use search engines only click on the top ten search results in the first page. Making it to the first page or even to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability of being clicked on when you rank high, resulting into more traffic (thousands of visitors per day) for your site, implying more leads or sales. The best part of SEO is, you get all this immense traffic and high sales volume for free.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or may be at least make your site income generating.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to be search engine optimized. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme. You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine. You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more links you have pointing to your sites from other site or domain the higher your site ranking in search engines.
SEARCH ENGINE OPTIMIZATION TECHNIQUES
Insert keywords or key phrases in your title tag.
Avoid linking to link-farms or irrelevant sites. In other words if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.
Make sure that the text within the title tag is also within the body of the page. Use H1 and bold tags on your keywords once or twice especially at the top of the page.
Do not use the exact same title tag on every page on your website. This is viewed as duplicate content by search engine robots.
Design your page titles to be simple and descriptive, making it easier for search engines to know what each page is about and visitors scanning through search results can easily determine whether your document contains what they are looking for.
Try to add fresh content to your site daily, if possible. Search engine robots like fresh content.
If your site contains plenty of links (pages), you must create a sitemap in XML format (according to Google guideline) and submit it here http://www.google.com/webmasters/sitemaps/login. As a matter of fact you must do this if you want all your pages indexed in Google, and on time. For those of us that might be wondering how to create a sitemap in XML format, you can have your site map created using software, visit the link below http://www.walmol.com/bestbuy/secretspidergenerator.php
Avoid dynamic URLs. These are links with question mark (?). Spiders can’t read these links; instead try using human readable URLs.
When using images, use ALT tags to describe your images. Search engines robots can’t read images but can read ALT tags.
Do not use a submission service; most of them are nothing but spam machines. If you must use submission software, I recommend you use Trellian Submit Wolf. Visit the link below to learn more.
http://www.walmol.com/bestbuy/submitwolf.php
However, if you’re not internet savvy you may optimize your web sites using software; your best bet would be SEO ELITE. This is one of the best search engine optimization software available on the net, for more information on SEO elite visit the link below. http://www.walmol.com/bestbuy/seoelite.php
Search engine optimization if done right is the most powerful
form of generating traffic available on the internet.
All the best,
Chris Ogunor – http://www.walmol.com
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By: Chris Ogunor
Organic Search Engine Optimization is just like ordinary Search Engine Optimization in that it is the process of optimizing the design of your website so that search results using keywords in search engines will rank your website higher in the non-paid listings. Organic Search Engine Optimization (also called Natural Search Engine Optimization) however, also has a slight difference from ordinary Search Engine Optimization in certain aspects but the main focus is to work towards getting the best ranking in Natural or Organic search results (SERPs).
For instance, Organic Search Engine Optimization requires your SEO team to evaluate your website thoroughly to see how best to optimize your website’s potential. The SEO team will then try to identify any technical issues which can bar your site from being indexed properly during the Organic Search Engine Optimization process.
Organic Search Engine Optimization also requires detailed keyword analysis to be done so your Organic Search Engine Optimization team can produce a list of appropriate keywords and phrases that can be used for your website. Keyword analysis should require real information about the function, products and services offered at your website, stay aligned with your goals for marketing your website, and try to get the best Organic Search Engine Optimization impact on the search engines and end users. Some Organic Search Engine Optimization specialists will give you a list of target keywords and phrases that have been ranked as to how popularly use each is by Internet searchers.
It has been found that to get the best search engine rankings, Organic Search Engine Optimization should rely on effective and efficient organization of the website, with content selected by your Organic Search Engine Optimization team so that keywords and phrases will not look ridiculous when used in the website content. Organic SEO starts with selecting the right Title and Meta tags, creation of on-page text with emphasis on content and layout, and then followed by insertion of internal links of the various web pages of your website. If these are followed by your Organic Search Engine Optimization team, keyword relevance and correct page formatting will increase.
Organic Search Engine Optimization also requires manual submissions of your website to directories and search engines. This helps assure you – the client – that Organic Search Engine Optimization will meet the special demands, regulations, and legal requirements of every search engine that is contacted by your Organic Search Engine Optimization
team.
Your Organic Search Engine Optimization team must rely on ethical link building techniques, not only to safeguard the security of your search engine rankings but also to allow your website descriptions to be placed under the right directory categories. Ethical Organic Search Engine Optimization link building will also help your website use only the correct resource web sites.
Does Organic Search Engine Optimization end here? Actually, no, your Organic Search Engine Optimization team must constantly track search engine submissions so that they can tweak and amend your website if needed to provide the best results for you. Organic Search Engine Optimization also requires that the team document their monitoring activities so you yourself know what is happening all the time.
It would be helpful if your Organic SEO team can track the numbers of visitors your site generates, to make it more convenient for you. After all, you need to concentrate on running your organization and/or business so Organic Search Engine Optimization should be a separate endeavor that others should do for you.
Otherwise, why outsource this function?
Organic Search Engine Optimization aims to help you bring in more visitors than you were getting before, so that your potential sales will be maximized in the process. But you need to avoid illicit practices and favor Organic Search Engine Optimization more because:
1) illicit marketing practices do not reflect well on you or the SEO team you hired.
2) Organic Search Engine Optimization does work when used the right way.
3) Organic Search Engine Optimization does not harm the search engine you will submit your website to, so you have a favorable image with search engines in general, and
4) Organic Search Engine Optimization is part of the use of best practices that have
been accepted by most of the Internet world nowadays.
How then do you find an Organic Search Engine Optimization team that you can work with? One way is to look for SEO industry data about who are the best Organic SEO players currently operating online. Examine the background of the company, and pay close attention to who they cite as their satisfied clients. You might want to contact these clients yourself discreetly so you can inquire into their Organic Search Engine Optimization experience with that SEO player. Another way is to ask people you know who have used Organic Search Engine Optimization themselves. Sometimes, the best way to get proper service is through ordinary word-of-mouth advertising from people you trust.
By: Moe Tamani
An overview of search engine optimization basics.
Which are the best books and other resources to get started in SEO(search engine optimization) as a career option and also is there a fair chance of getting a job as a fresher in this field?
Can anyone give me more information on writing articles in order to boost your websites search engine ranking? Where would I post the article? Is this a effective approach? I cannot afford a company who offers “article writing”, I would need to do it on my own if possible! Any help will be very much appreciated! Thanks!
All other things being equal – does anyone know if adding a tag cloud to a web site is viewed positively or negatively by search engines? Would it improve chances of being listed for a popular term in the tag cloud? And if so, do the search engines put more weight on the “larger font” results that come from a high number of people using a particular tag?
Press Releases as we know it are dead. The Social Media Press Release (SMPR) enables you to optimize the text aspect of a Press Release while adding Social Media components for enhanced exposure in Search Engines and Social Media sites. What is the benefit of utilizing a SMPR? It reaches out to reporters, analysts, and bloggers alike by offering them the digital content that they prefer. For more information on the Social Media Press Release and how it may enhance your Search rankings and …
Google Boys. Andrew Hazen, President of Prime Visibility speaks with Google Boys regarding Search Engine Optimization and Marketing. PPC SEM SEO Search Engine Optimization Internet Marketing Website Prime Visibility Design Web Analytics Google Yahoo MSN
